Info &
Biography

Computer Engineering professional with two decades of expertise in the advertising industry, including leadership as CEO of an advertising agency. Extensive background in art direction, copywriting, and editorial design, combined with hands-on experience in web interface development and front-end engineering.

Proven track record in strategic management, complemented by specialized competencies in UI/UX design. Skilled in translating business objectives into innovative digital solutions through the convergence of creative strategy and technical execution.

Academics

  • MBA in Digital Business - USP-Esalq;
  • Graduate in Literature and Applied Arts;
  • Graduate in Social Communication - Advertising;
  • Anhanguera Educational School writing teacher;
  • Pro-Arte School as graphic design teacher.

Extra-curricular

  • PMO Training;
  • Project Management Office at Delloite;
  • Adobe Training: beta analysis for Digital Publishing platform;
  • Filmmaking Training by DSLRguide - UK;
  • Storytelling by Aunt Renie - University of Applied Sciences in Potsdam / Germany;
  • Creative Writing: Craft of Settings, Characters and Plot;
  • Creative Writing at Wesleyan University and MasterClass.com;

more @ Projects

Professional Evolution

Three decades converging into one journey. From advertising foundations in 1996, through computer engineering in 2016, to building practical utilities in 2026. This timeline reflects not just a career shift, but the natural intersection of creative thinking and technical expertise — combining design vision with engineering precision to create meaningful digital solutions.